Advertising: USF Students Get it

School Project:  Students working in teams, at the Zimmerman Advertising Program at the University of South Florida, spent  this last semester coming up with campaigns to convince consumers to buy from Papa John's Pizza.  The students pitched their ideas to a panel of judges.  One judge was Papa John's founder John Schnatter. 

"It was very humbling this morning and inspirational," Schnatter said and continued, "I'm sick that I didn't have my entire company in the back row.  It was that good."

I am thinking that Schnatter was impressed with not only the quality of the student's presentations, but also the spirit in which they were delivered.  As the owner of an organization that has no doubt run successful ad campaigns before, Schnatter recognizes these ad's potentiality. 

I wonder if the students themselves do not compromise a large portion of Papa John's target market.  If that's the case then they have a good feel for what advertising message might be effective...what might work on them.

This reminds me of what has been on my TOMA for the last few years:  Does anyone get advertising?