In a business to business world, how does business happen? Is it companies dealing with other companies? Or is it people dealing with other people?
The answer is obvious, right?
If it is, then why do we so often feel like we're spoken "at" as opposed to be spoken "with"? If we are being broadcasted to, there is no one to talk "with", is there?
In the true spirit of the Cluetrain Manifesto , I would like to introduce you to Skip Reardon, Director of Marketing for the Six Disciplines Corporation and master architect of the Be Excellent Web site. I'll talk about the book, Six Disciplines for Excellence which is about the methodology that surrounds the company, in a future post. But for now here's my take on Be Excellent.
Skip writes Be Excellent to connect with people, provide value and to help small businesses achieve lasting excellence. Be Excellent is an organic outgrowth of the Six Disciplines Corporation. And here is what makes it so cool: You can't tell where one starts and the other one stops. (Notice I didn't say seamless. I feel soooo good about that!) Skip pumps out multiple posts per day that focus on information the small business person can use. Part of the information is aggregated from other sites and run through the Skip-filter. This is a huge value-adder for me. I lack both the skill and time to come up with such focused information. Other content is derived right from the Six Disciplines Methodology. Still other content is like this . Talk about a buzz acclerator! Imagine Al writing something like, "Did you guys hear what Skip said today about Baby Boomer Transitions?"
Visit with Skip at Be Excellent and enjoy the conversation.