Mind Your Own Business, 2nd Edition by John Wyckoff
Many thanks here to Anita Campbell for turning me on to John's book. In fact, Anita is the book's project editor. MYOB-2 is published by Yvonne DiVita and her company Windsor Media Enterprises,LLC .
Did you ever need to accomplish something with your significant other? Let's say you and the girls want to go to Vegas but a direct approach might not obtain desired results. So you go to the video store, pick up Terminator V, pick up his favorite beer and snacks and then promise to watch the movie with him - and not fall asleep, make snide comments or call your girlfriends on the telly. And then, just to make sure your weekend comes signed, sealed and delivered, you give him a backrub. Oh yes girl, you are bad and you have taken no prisoners. Hello Vegas!
MYOB-2 is a guide to running a profitable Powersport Dealership. If you manage or own a retail, contracting or even a car repair shop, and read MYOB-2, you too will be off to Vegas!
MYOB-2 is written for dealers who sell product like motorcycles, four-wheelers and snow mobiles. Wyckoff begins with evaluating a store and continues with all facets and disciplines that involve running a business the right way. The following list is an example of areas covered:
- Competition
- Marketing / advertising
- Image
- Supplier relations
- Sales advice
- Service Departments
- Staff meetings
- Team building
- Security
- Website
- Consolidation
- Business software
- And even China!
Wyckoff's voice drips of experience. A forty year veteran of powersport merchandising and marketing, his writing is easy to read and right to the point. Not only do I think every dealer should have a copy of MYOB-2, but every employee should have one as well!
Vegas
Although MYOB-2 is a fascinating look into the powersport business for the non dealer, the best reason for a non dealer to buy the book is to improve his own business.
The gatekeepers in the minds of most business owners and managers (those who desire growth) have heard, seen or read ninety percent of the material available from their respective industry. If a book on customer service approaches the front door, the gatekeeper will let the book in, however, he will tell the brain it's nobody. "Go back to working on your golf game, you've heard it before."
The direct approach isn't working. MYOB-2 gets you past the gatekeeper. It allows your mind a completely different view of the business. As Wyckoff talks about a clean and attractive showroom, you'll picture yourself sitting on a rumbling Harley, garbed in comfortably worn leathers - looking right smack dab into your candle shop's main sales area. Ideas to de-clutter and fresh new looks into merchandising will subdue the gatekeeper faster than a backrub.
Tell your mind's gatekeeper to go work on her golf game. Better yet, tell that boring babe she needs to get away - maybe even to Vegas!
Ride over to Yvonne's shop today and pick yourself up a copy of MYOB-2.
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